Research Blog
Hey, welcome back! In commercials on donuts, there’s a mix of diegetic and non-diegetic sound. Diegetic sound is an important aspect. There is music in the back of each scene that fits the mood and appeals to the viewer. If characters are shown, then there’s dialogue used to move the scene along. A lot of the time there are voice overs that narrate about the coffee or food that’s shown. Ambient sound is background noise which can be heard as other characters in the background of the shop or just surrounding noise present. In certain commercials there’s point of view shots and eyeline matches, in which the camera is what the barista would be seeing and doing. There's a lot of high and low camera angles for dramatic effect, for example, when they are drizzling caramel or chocolate on top of the coffee or donut. There are a lot of close ups and zooms on the desired products to emphasize the food presented. There's a lot of cross cutting to different people in these comme...