CCR Blog

 Hey! Our product uses conventions throughout our commercial. Using product placement, our group adhered to convention. This is commonly found in widespread fast-food restaurants. Unusual bits from my group did appear in the advertisement. However, our background music and sound effects are not the same kinds found in modern advertisements for fast food. In our commercial, it displays a woman of color is a single mother to two kids. She struggles to get her kids up and ready for the day, but Dunkin donuts essentially makes everything better. This represents was social groups and challenges currently take place. we are surrounded by these kinds of situations all around us, addressing the social environment of our society.

  Audiences tend to be fully engaged by the product. This is because the Dunking donuts was the promoted product. This appealed to consumers by depicting a family getting ready for school and having breakfast in a day-to-day genuine manner. Many who view this commercial may find relation to this by putting themselves in the characters place. This is considered legitimate media content, as it is broadcasted on many different platforms.

  I feel as if my production skills significantly improved through this project. My ability to work and communicate with others enhanced Aswell. Communication was a big role when working with a group, by doing so we were able to all agree on things. Having trust and reliability in my group was greatly needed, teaching me to always prepare.

  My group used technology in this project by using Marlo's iPhone. This is because she had the most advanced device out of our group. The iPhone we filmed on (Marlo's phone) was one of the newer iPhone models, iPhone 13 pro. By using this phone, it made filming much smoother and efficient.